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Velmira

Identity, packaging and app screens for a bedside sleep device. Warm materials, two inks, no glowing lights.

Client
Velmira Sleep
Role
Identity, packaging, app design
Year
2026
Location
Copenhagen
Camera
Mamiya 7, Kodak Portra 400
An unmade linen bed by a window, with a small ceramic device on an oak nightstand.
01/05The device on an oak nightstand, first light.
An opened kraft box with a round ceramic device in a moulded paper tray and a folded card.
02/05Box and paper tray, one ink on kraft.
A hand holding a phone in a dim bedroom. The screen shows a simple sleep timer.
03/05The wind-down screen of the app.
A framed poster with a simple line mark above a wooden bench in a quiet hallway.
04/05Poster for the showroom hallway.
Printed brand guideline sheets spread on a wooden desk.
05/05Guideline sheets, first print.

Notes

Brief

Velmira makes a small ceramic device that sits on the nightstand and dims light, sound and temperature through the night. The founders did not want it to look like electronics. They asked for a brand that could sit in a bedroom without drawing attention.

Work

We drew a mark from two strokes, one for evening and one for morning, and kept everything else plain. The box is unbleached kraft printed in one ink. The guide inside is a single folded sheet. In the app we removed the charts and kept one number: the time you went to sleep.

  • Mark and type system
  • Box, tray and printed guide
  • App screens for the evening and the morning
  • Launch website and the photographs on it

Result

The device shipped in March 2026. The box is made from one material, so it goes in the paper bin.

Services
Identity, Packaging, App design