Wayfell

A travel app for slow journeys by train and ferry. Identity, app design and the photographs for the launch.

Client: Wayfell
Role: Identity, app design, photography
Year: 2025
Location: Oslo to Bergen, by train and ferry
Camera: Leica M6, Kodak Portra 800

A night train window with a blurred snowy landscape, a phone and a paper ticket on the small table. — 01/05Night train north, the ticket on the table.

A person in a wool coat on a ferry deck looking at a grey sea, seen from behind. — 02/05Ferry deck, grey sea.

A hand holding a phone with a boarding pass at an airport gate at dawn, planes behind the glass. — 03/05Boarding pass in the app, gate at dawn.

Overhead view of a travel journal, printed itinerary cards and a film camera on a hotel desk. — 04/05Itinerary cards and a travel journal.

A studio wall with pinned route maps and a hand pointing at one line. — 05/05Route maps on the studio wall.

Notes

Brief

Wayfell plans trips that take longer on purpose: night trains, ferries, connections with time to walk around. The app had good routes and a generic look. The founders asked us to make it feel like the trips it sells.

Work

We built the identity from timetables: a narrow typeface, route lines and a palette taken from winter light. In the app every journey reads as one page, from the first train to the last ferry. We took the launch photographs on a real route, Oslo to Bergen, in four days.

Identity and route-line system
App design for iOS and Android
Launch photography and store screenshots

Result

The app launched in November 2025 with routes in Norway, Sweden and Denmark.

Services: Identity, App design, Photography